Title: Ramenly
Category: UI/UX Design
Year: 2019

Ramenly
UI/UX Case Study

Moonshine is a website concept
made for modern barber shop.
With dark design and bright touches,
it focus on elegant and urban feelings
of forward-looking men.

Elevator Pitch

We are bringing authentic Japanese ramen experience to your table. Customize and create your favourite flavour or stop thinking and chose an offer from our chef selection. All of our broths are 100% house-made with carefully picked best ingredients. The preparation of ramen is traditional and can take up to 17 hours but will be at your door within 30 minutes.

Region

Latvia - Riga, Old Town Region (Urban)
The Old Town Region is mostly populated by expats who works mainly in IT and upscale companies. It is a competitive area because, it is the heart of the Riga in manners of both business and touristic.

Main Target Audience

● IT and business people who likes to eat other than local foods around
● Busy folks who needs a fast and healthy options.
● People who never tried ramen but are open to new tastes
● Asian food lovers

Demographics

Gender:
More women than men
Education:
Collage education or higher
Occupations:
IT and business people, managers, administrators
Age:
20s to 40s
Location:
Urban area of the Riga
Income:
Average and above

Personality &
Attitudes:

Adventurous
Confident
Social
Cheerful
Like to discover

Values

Liberal
Team player

Lifestyle:

Healthy eating
Sporty

User Personas

Jane Müller

29 years old

  • Social Media Project Manager
  • Likes to meet new people around
  • Organizes day trips at weekends with colleagues
  • Loves to go gym regularly

Alice Carvalho

32 years old

  • DevOps Analyst
  • Having yoga classes after work
  • Likes to discover new authentic experiences
  • Prefers lively atmosphere with a young crowd

Hans Danka

42 years old

  • Senior .Net developer
  • Married with 2 children
  • Loves to travel with family
  • Prefers high quality food that is easy to purchase and prepare

Wireframe

Site Map

Site Map

Mood Board

Mood Board

Design Guide

Design Guide

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