Moonshine
UI/UX Case Study
Moonshine is a website concept made for
modern barber shop. With dark design and
bright touches, it focus on elegant and
urban feelings of forward-looking men.
Moonshine is a website concept made for modern barber shop. With dark design and bright touches, it focus on elegant and urban feelings of forward-looking men.
The Pitch
Moonshine Barber Shop is a refined choice for the modern person. The hand-selected barbers facilitate a collaborative process with each client in an atmosphere that is both progressive and comfortable. Moonshine Barber Shop’s sophisticated and efficient style is complemented by high-level service and genuine client care, creating a new perception of “barber” and an experience deserving of “best”.
Region
Latvia - Riga, Old Town Region (Urban) Despite it is a very small region, Riga Old Town is very competitive area because here is the heart of the city in manners of both business and touristic. The Old Town Region is mostly populated by expats who works mainly in upscale companies.
Main Target Audience
• Men who care about their look and seek for a good quality hair cut
• Youngsters who like to explore different types of unique styles
• Guys who like to enjoy and relax in a luxury barber shop enviroment
Demographics
Gender:
Male
Education:
Collage education or higher
Occupations:
IT and business people, managers, administrators
Age:
20s to 60s
Location:
Urban area of the Riga
Income:
Above the avarage
Personality &
Attitudes:
Confident
Extrovert
Gentleman
Fashionable
Values
Like to discover
Good looking
Self respect
Lifestyle:
Open minded
Modern
Urban
User Personas
Janis Ozols
- 43 years old
- Married with 2 children
- Assistant manager at a multinational bank
- Having lots of meetings and business lunches with corporate customers
- Goes to gym 3 times a week
- • Use skin care products
“I enjoy and relax in a luxury barber shop enviroment where I have a modern and decent hair cut and skin care. This makes me feel relaxed after a long, tiring working week.”
Goals
I can only find time on weekends to go to barber. When I go there, I expect to be in a luxurious enviroment where I am offered a drink and having a modern hair cut and skin treatment. I need to keep my sharp look in my competetive job enviroment.
Frustrations
• Have to call in to make appointments or change appointments due to busy work schedule.
• Having a hair cut not like he described.
Davids Krumins
- 21 years old
- Studying international marketting
- Likes to go out with friends at weekend
- Gives importantance to self care
- Fallows fashion trends
- Uses social media heavily
“All I want when going to a barbershop is receiving a great haircut but I also want to explore different types of unique styles to develop a new personal look.”
Goals
Exploring different types of unique hairstyles to develop personal look and trust that I will recieve and maintain great haircut every time.
Frustrations
I'm looking for something new and I know that I won't be able to get it at my local hair salon because there are mainly old lady hairdressers who are not fallowing new hair trends. I would like to have same barber all the time not a random one.
Nick Miller
- 32 years old
- Single, living with flatmates
- Expat, web developer at an international company
- Enjoys social events at weekends
- Attending dance lessons
- Prefers services where English language is spoken
“The feeling of having nicely styled hair is so satisfying for me.”
Goals
I like to socialize and join events so having a sharp style is crucial for me. When I visit barber shop I should know that hair stylist will understand my needs and I will have a hair cut like I describe. The feeling of having nicely styled hair is so satisfying for me.
Frustrations
Being unable to communicate well with other stylist due to language barrier. I care about my look, since I moved to Latvia from US I can’t find variety of hair stylist which I can trust.
Wireframe
Mood Board
Mood Board
Design Guide
Design Guide
