Brand Attributes:
Confident
Extrovert
Gentleman
Fashionable
Brief:
Moonshine Barber Shop is a refined choice for the modern person. The hand-selected barbers facilitate a collaborative process with each client in an atmosphere that is both progressive and comfortable. Moonshine Barber Shop’s sophisticated and efficient style is complemented by high-level service and genuine client care, creating a new perception of “barber” and an experience deserving of “best”.
Project Deliverables:
Logo
To design the Moonshine Barber Shop logo, I integrated a pair of scissors and a comb, which also resemble a crown. This helps conveying a sense of regal elegance and suggests that customers of Moonshine Barber Shop can expect a premium experience.
Color Palette
Midnight blue represents sophistication and elegance, while the crimson red and orange-red add a bold and modern twist to the design. The combination of these colors creates a memorable feel that aligns with the upscale image of the brand.
Typography
Avenir Next and Moonshine utilized as type face. Avenir Next was chosen for its clean and modern appearance, which aligns with the upscale image of the brand. It is used for the main text. For header sections Moonshine is used for creating contrast with Avenir Next.
User Personas
User personas were essential in the case study as they provide a clear understanding of the target audience. By developing personas that represent the ideal customers, we gain valuable insights into their needs, goals, and pain points, allowing us to create tailored designs that effectively communicate the brand's message.
Wireframes
By using wireframes, I was able to ensure that the website's structure and content were organized in a logical and user-friendly way. This crucial part of design allowed me to identify potential issues on early stage and make any possible necessary changes before investing significant time and resources into the final design.
Hi-Fidelity Mockups
Using the wireframes as a foundation, I created high-fidelity mockups that showcased the branding elements, color scheme, typography, and layout of the website. This allowed me to see how all the design elements worked together and make any necessary adjustments before moving on to the development stage
The Solution:
Moonshine Barber Shop is a refined choice for the modern person. The hand-selected barbers facilitate a collaborative process with each client in an atmosphere that is both progressive and comfortable. Moonshine Barber Shop’s sophisticated and efficient style is complemented by high-level service and genuine client care, creating a new perception of “barber” and an experience deserving of “best”.
Website Design:
The website design for Moonshine Barber Shop reflects the brand's sophisticated and stylish identity. The color palette of midnight blue, crimson red, and orange red is used throughout the website to create a visually striking and cohesive look. The dark background and elegant typography give the website a luxurious feel. Sepia-colored images are also incorporated, which add a vintage and classic touch to the design. The layout is designed with user experience in mind, featuring easy navigation and clear calls-to-action.
The Pitch
Moonshine Barber Shop offers a contemporary and upscale experience. Their expert barbers work with each client in a comfortable atmosphere. With top-notch service and genuine client care, Moonshine Barber Shop redefines the traditional idea of a "barber" and provides an exceptional experience.
Region
Latvia - Riga, Old Town Region
Despite its small size, Riga Old Town is a highly competitive area as it serves as the center of the city for both business and tourism. The region is primarily inhabited by expats who work for upscale companies.
Target Audience
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Men who care about their look and seek for a good quality hair cut
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Youngsters who like to explore different types of unique styles
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Guys who like to enjoy and relax in a luxury barber shop enviroment
Demographics
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Gender: Male
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Age: 20s to 60s
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Education: Collage education or higher
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Occupations: IT and business people, managers, administrators
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Income: Above the avarage
Personality & Attitudes:
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Confident
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Extrovert
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Gentleman
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Fashionable
Values
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Like to discover
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Good looking
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Self respect
Lifestyle:
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Open minded
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Modern
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Urban
Mood board
In the Mood Board section, it is possible to explore a collection of curated images that capture the aesthetic of the barbershop. It serves as a visual reference for the user interface design deliverables of the website and provides visitors with a better understanding of the desired look and feel. The mood board has been an essential tool in creating a cohesive and visually engaging user experience for the website as well.
Typography
Its bold and distinctive style helps to establish a strong brand identity. With its unique character and attention to detail, the Moonshine font captures the essence of the barbershop experience,
Colors
Grid Systen
Desktop
1920x1080 px
12 columns
Gutter width: 20 px
Column width: 116 px
Mobile
414 x 896 px
2 columns
Gutter width: 30 px
Column width: 130 px
Wireframe
